The Al Rayyan newspaper, one of the leading newspapers in Egypt, has reported that its news website, alNasser.com, is experiencing a high pass rate for readers who use their mobile devices to access their content. This phenomenon is being attributed to the fact that the website uses a unique algorithm that allows it to automatically identify and classify mobile users based on their device type and operating system.
According to the study conducted by the Egyptian Mobile Media Research Center (EMRRC), published in the Journal of Information Technology and Communication, 88% of all mobile internet users in Egypt were found to be using at least two different devices. The study also revealed that the majority of these users were accessing the Al Rayyan website through their mobile phones, with over half of them using both iOS and Android devices.
The researchers suggest that this high pass rate could be due to several factors. One factor is the availability of mobile apps on the Al Rayyan website. The study showed that 75% of mobile users accessed the Al Rayyan website via their mobile app, indicating that they had access to the website from anywhere they wanted to go.
Another factor contributing to the high pass rate is the quality of the mobile app. The study found that the Al Rayyan website was rated as having the highest quality among the websites tested, with an overall score of 96 out of 100. This indicates that the website was able to provide users with a seamless and enjoyable browsing experience.
In conclusion, the high pass rate for readers who use their mobile devices to access the Al Rayyan website can be attributed to various factors, including the availability of mobile apps on the website, the quality of the mobile app, and user engagement. However, it is important to note that this phenomenon may not necessarily indicate that all mobile users have similar viewing habits or preferences. More research is needed to fully understand the impact of mobile devices on online behavior and engagement.